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【参考范例】
If you chose A: (two possible answers)
a. It is very important to motivate staff at all levels of a company. The principle of motivation is to make sure that the work is interesting, challenging, and satisfying for the individual worker. To most employees, it is not sufficient to only have material rewards such as pay. So employer must try his best to motivate his staff. We all know that staff members working in high mood, and taking great satisfaction from their work will provide customers with good products and service. Consequently, the customers will be satisfied with the goods and service. To a large extent, business depends on good customer relations. Good customer relation will transfer into retention of a great number of loyal customers. As is known to all, loyal customers will take good care of your business.
b. Like an adage goes, “Nothing happens until someone sells something.”, which emphasizes a very important point to any business or institution, though taken literally it may be misleading or even untrue. As a matter of fact, many activities should happen before “someone sells some- thing”. You will have a lot of things to do, among which is to motivate staff, since you will need staff to do a lot of things, for instance market research, production of inventory, transportation to warehouses, purchasing of raw materials, financing of inventory, promotion and so on. Their good service will provide individual consumer with pleasure, and make them happy. Once you know how to motivate staff, you are certain to succeed.
If you chose B: (three possible answers)
a. The fundamental reason of business failure lies in poor management. It is possible that business difficulties are caused by the poor quality of management that is by internal factors and by factors external to the firm. The poorly operated business will fail, while the well managed will succeed. In order to achieve savings on production costs, there are some things that you need to know, which includes location, excessive competition, and difficulties in respect to receivables and inventory, and inadequate sales. If its management is aware of its environment, alert, resourceful, and flexible, the individual business can adapt to the constant changes in dynamic economy and survive.
b. In order to achieve savings on production costs, market research has to be conducted first and then a strategic plan needs to be made. The development of a sales forecast is significant to the planning of any business. With sales forecast in hand, all the costs of the business can as well be forecast according to knowledge of the way the sales are generated (the market plan). Given the income and costs generated by the sales forecast, then a financial plan can be prepared. Selecting location is also important. When selecting your location, you should make your first marketing decision, which requires your knowledge of three things: your product or service; its users (potential customers), and your competitors.
c. If you want to achieve savings on production costs, you must understand strategic cost management. Today’s business objectives have three aspects: to make profits, to beat competition, and to delight customers. You must accomplish the third so as to achieve the first two objectives. However, traditional cost-management techniques focused on the first objective only by minimizing cost without consideration of the effects on customers. Cost management means far more than cost cutting. Good cost management should be forward looking. Although you still need to look backward, the more you look forward to target costs and manage operations to meet cost goals, the less you will need to look backward to find out where costs went awry. And thus you should avoid the trap of trying to account costs out after the fact, instead of designing lower costs in ahead the fact.
If you chose C: (two possible answers)
a. Several factors are involved in determining staff access to confidential information. First of all, you need to make sure what kind of information is confidential. It is only the classified information or documents that need to be kept secret. Secondly, make sure who needs confidential information. Only those directly relating to the subject or problem under discussion or consideration can access the relevant information. Thirdly, you need to make sure the reason why they shall have access to information, which is limited to senior management or certain person. Is it necessary to give him/her the secret information? Finally, you need to be sure of the way the confidential information is used.
b. It is very vital to make sure those who have access to confidential information have signed a confidentiality undertaking—that is, a document promising not to make confidential information public. You don’t like to see a potential buyer use this confidential information either in the course of negotiations or after negotiations have broken down. Since many confidentiality letters have no legal value, taking appropriate advice is recommended. You should’ also take into consideration your strategy for informing your staff of the proposed sale. Most business owners would like to keep the sale secret from their employees until the deal has been completed or at least until negotiations are fairly advanced. However, this can be difficult and if staff finds out about the sale they will be unsettled. In addition, you will have to produce a tremendous amount of information about the business and its running, for which you will need the cooperation of senior management, who will therefore need to be informed of the sale.
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