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单选题

某企业生产刹车油、齿轮油和防冻液三类产品,分别冠以“红云”、“红星”、“红箭”品牌,这种品牌战略属于(  )。

发布日期:2021-03-13

某企业生产刹车油、齿轮油和防冻液三类产品,分别冠以“红云”、“红星”、“红箭”品牌,这种品牌战略属于...
A

单一品牌战略

B

伞形品牌战略

C

主副品牌战略

D

独立品牌战略

试题解析

齿轮油

齿轮油主要指变速器和后桥的润滑油。它和机油在使用条件、自身成分和使用性能上均存在着差异。齿轮油主要起润滑齿轮和轴承、防止磨损和锈蚀、帮助齿轮散热等作用。汽车齿轮油用于汽车转向器、变速器以及驱动桥等齿轮传动机构中,由于齿轮传动时表面压力高,所以齿轮油对齿轮的润滑、抗磨、冷却、散热、防腐防锈、洗涤和降低齿面冲击与噪声等方面起着重要作用。

中文名
齿轮油
用途
用于各种齿轮传动装置
分类
工业齿轮油、车用齿轮油
外文名
Gear oil
作用
防止齿面磨损、擦伤、烧结等
应用
机械工程制造

三类

三类,读音sān lèi,汉语词语,(1).指《诗经》中之《风》、《雅》、《颂》。(2).三项;三种。(3).第三等,下等。出自《左传·昭公二十年》。

中文名
三类
注音
ㄙㄢ ㄌㄟˋ
拼音
sān lèi
出处

产品

产品是指被人们使用和消费,并能满足人们某种需求的任何东西,包括有形的物品、无形的服务、组织、观念或它们的组合。产品一般可以分为五个层次,即核心产品、基本产品、期望产品、附加产品、潜在产品。核心产品是指整体产品提供给购买者的直接利益和效用;基本产品即是核心产品的宏观化;期望产品是指顾客在购买产品时,一般会期望得到的一组特性或条件;附加产品是指超过顾客期望的产品;潜在产品指产品或开发物在未来可能产生的改进和变革。产品是“一组将输入转化为输出的相互关联或相互作用的活动”的结果,即“过程”的结果。在经济领域中,通常也可理解为组织制造的任何制品或制品的组合。在现代汉语词典当中的解释为“生产出来的物品”。简单来说是“为了满足市场需要,而创建的用于运营的功能及服务”就是产品。产品是以使用为目的物品和服务的综合体。产品的价值是由用户来衡量的。

中文名
产品
拼音
chǎn pǐn 
词性
名词
外文名
Product
日文
制品
定义
注意、获取、

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Directions:There is one passage in this section with 5 statements. Go over the passage quickly and answer the questions on the Answer Sheet.  For questions 1-5, mark   Y (for YES) if the statement agrees with the information given in the passage;   N (for NO) if the statement contradicts the information given in the passage;   NG (for NOT GIVEN) if the information is not given in the passage. Highways  Early in the 20th century, most of the streets and roads in the U.S. were made of dirt, bricks, and cedar wood blocks. Built for horse, carriage, and foot traffic, they were usually poorly cared for and too narrow to accommodate (容纳) automobiles.  With the increase in auto production, private turnpike (收费公路) companies under local authorities began to spring up, and by 1921 there were 387,000 miles of paved roads. Many were built using specifications of 19th century Scottish engineers Thomas Telford and John MacAdam (for whom the macadam surface is named), whose specifications stressed the importance of adequate drainage. Beyond that, there were no national standards for size, weight restrictions, or commercial signs. During World War I, roads throughout the country were nearly destroyed by the weight of trucks. When General Eisenhower returned from Germany in 1919, after serving in the U.S. Army’s first transcontinental motor convoy (车队), he noted,“The old convoy had started me thinking about good, two-lane highways, but Germany’s Autobahn or motorway had made me see the wisdom of broader ribbons across the land.”  It would take another war before the federal government would act on a national highway system. During World War II, a tremendous increase in trucks and new roads were required. The war demonstrated how critical highways were to the defense effort. Thirteen percent of defense plants received all their supplies by truck, and almost all other plants shipped more than half of their products by vehicle. The war also revealed that local control of highways had led to a confusing variety of design standards. Even federal and state highways did not follow basic standards. Some states allowed trucks up to 36,000 pounds, while others restricted anything over 7,000 pounds. A government study recommended a national highway system of 33,920 miles, and Congress soon passed the Federal-Aid Highway Act of 1944, which called for strict, centrally controlled design criteria.  The interstate highway system was finally launched in 1956 and has been hailed as one of the greatest public works projects of the century. To build its 44,000-mile web of highways, bridges and tunnels, hundreds of unique engineering designs and solutions had to be worked out. Consider the many geographic features of the country: mountains, steep grades, wetlands, rivers, deserts, and plains. Variables included the slope of the land, the ability of the pavement to support the load, the intensity of road use, and the nature of the underlying soil. Urban areas were another problem. Innovative designs of roadways, tunnels, bridges, overpasses, and interchanges that could run through or bypass urban areas soon began to weave their way across the country, forever altering the face of America.  Long-span, segmented-concrete, cable-stayed bridges such as Hale Boggs in Louisiana and the Sunshine Skyway in Florida, and remarkable tunnels like Fort McHenry in Maryland and Mt. Baker in Washington, met many of the nation’s physical challenges. Traffic control systems and methods of construction developed under the interstate program soon influenced highway construction around the world, and were invaluable in improving the condition of urban streets and traffic patterns.  Today, the interstate system links every major city in the U.S., and the U.S. with Canada and Mexico. Built with safety in mind, the highways have wide lanes and shoulders, dividing medians or barriers, long entry and exit lanes, curves engineered for safe turns, and limited access. The death rate on highways is half that of all other U.S. roads (0.86 deaths per 100 million passenger miles compared to 1.99 deaths per 100 million on all other roads).  By opening the North American continent, highways have enabled consumer goods and services to reach people in remote and rural areas of the country, spurred the growth of suburbs, and provided people with greater options in terms of jobs, access to cultural programs, health care, and other benefits. Above all, the interstate system provides individuals with what they cherish most: personal freedom of mobility.  The interstate system has been an essential element of the nation’s economic growth in terms of shipping and job creation: more than 75 percent of the nation’s freight deliveries arrive by truck; and most products that arrive by rail or air use interstates for the last leg of the journey by vehicle. Not only has the highway system affected the American economy by providing shipping routes, it has led to the growth of spin-off industries like service stations, motels, restaurants, and shopping centers. It has allowed the relocation of manufacturing plants and other industries from urban areas to rural.  By the end of the century there was an immense network of paved roads, residential streets, expressways, and freeways built to support millions of vehicles. The highway system was officially renamed for Eisenhower to honor his vision and leadership. The year construction began he said, “Together, the united forces of our communication and transportation systems are dynamic elements in the very name we bear-United States. Without them, we would be a mere alliance of many separate parts.”  Statements:   1.National standards for paved roads were in place by 1921.  2.General Eisenhower felt that the broad German motorways made more sense than the two-lane highways of America.  3.It was in the 1950s that the American government finally took action to build a national highway system.  4.Many of the problems presented by the country’s geographical features found solutions in innovative engineering projects.  5.In spite of safety considerations, the death rate on interstate highways is still higher than that of other American roads.

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