Marriage Advertisements in India Every Sunday morning millions of Indians settle down with a cup of tea and special weekend issues of their newspapers, just as Americans do. But here, with the marriage season approaching, many of them quickly to a Sunday feature that is particularly Indian-the-columns of marriage advertisements in which young people look for husbands and wives. This is relatively modern change in the age-old custom of the arranged marriage. The thousands of advertisements published each week increasingly reflect social changes that coming to this traditional society. For example, although women are still described in terms of appearance, or skill in "the wifely arts", information about her earning power is entering more and more of the advertisements. This reflects the arrival in India of the working wife. Divorce, which used to be almost unheard of in India, is sometimes now mentioned in the advertisements as in the case of a woman whose advertisement in New Delhi newspaper explained that had been "the innocent party" when her marriage broke up. Because the custom of the dowry (marriage payment) is now illegal, some advertisements say "no dowry" or "simple marriage", which means the same thing. However, the fathers of many bridegrooms still require it. In a land where light skin is often regarded as socially preferable, many also require that a woman have a "wheat-color" complexion or that a man be "tall, fair and handsome". Advertisements are placed and eagerly read by a wide range of people in the upper classes, mostly in cities. Many of them receive dozens of answers."There's nothing embarrassing about it," explained a Calcutta businessman advertising a son-in-law. "It's just another way of broadening the contacts and increasing the possibility of doing the contacts and increasing the possibilities of doing the best one for one's daughter." Because of high unemployment and a generally poor standard of living here, one of the best attractions a marriage advertisement can offer is a permit to live abroad, especially in Canada or the United States. A person who has one can get what he wants. One recent Sunday in Madras, for example, a Punjabi engineer living in San Francisco advertised for a "beautiful slim bride with lovely features knowing music and dance". And a man whose advertisement said that he held an American immigration permit was able to say, only girls from rich, well-connected families need apply. India′s society is changing.()
The money spent on advertisements is _____.
The money spent on advertisements is _____.
Marriage Advertisements in India Every Sunday morning millions of Indians settle down with a cup of tea and special weekend issues of their newspapers, just as Americans do. But here, with the marriage season approaching, many of them quickly to a Sunday feature that is particularly Indian-the-columns of marriage advertisements in which young people look for husbands and wives. This is relatively modern change in the age-old custom of the arranged marriage. The thousands of advertisements published each week increasingly reflect social changes that coming to this traditional society. For example, although women are still described in terms of appearance, or skill in "the wifely arts", information about her earning power is entering more and more of the advertisements. This reflects the arrival in India of the working wife. Divorce, which used to be almost unheard of in India, is sometimes now mentioned in the advertisements as in the case of a woman whose advertisement in New Delhi newspaper explained that had been "the innocent party" when her marriage broke up. Because the custom of the dowry (marriage payment) is now illegal, some advertisements say "no dowry" or "simple marriage", which means the same thing. However, the fathers of many bridegrooms still require it. In a land where light skin is often regarded as socially preferable, many also require that a woman have a "wheat-color" complexion or that a man be "tall, fair and handsome". Advertisements are placed and eagerly read by a wide range of people in the upper classes, mostly in cities. Many of them receive dozens of answers."There's nothing embarrassing about it," explained a Calcutta businessman advertising a son-in-law. "It's just another way of broadening the contacts and increasing the possibility of doing the contacts and increasing the possibilities of doing the best one for one's daughter." Because of high unemployment and a generally poor standard of living here, one of the best attractions a marriage advertisement can offer is a permit to live abroad, especially in Canada or the United States. A person who has one can get what he wants. One recent Sunday in Madras, for example, a Punjabi engineer living in San Francisco advertised for a "beautiful slim bride with lovely features knowing music and dance". And a man whose advertisement said that he held an American immigration permit was able to say, only girls from rich, well-connected families need apply. In the text, a Sunday feature is a kind of newspaper advertisements in which young people look for husbands and wives.()
Your products()so well here but for a lot of advertisements we have done on television and in newspapers.
Marriage Advertisements in India Every Sunday morning millions of Indians settle down with a cup of tea and special weekend issues of their newspapers, just as Americans do. But here, with the marriage season approaching, many of them quickly to a Sunday feature that is particularly Indian-the-columns of marriage advertisements in which young people look for husbands and wives. This is relatively modern change in the age-old custom of the arranged marriage. The thousands of advertisements published each week increasingly reflect social changes that coming to this traditional society. For example, although women are still described in terms of appearance, or skill in "the wifely arts", information about her earning power is entering more and more of the advertisements. This reflects the arrival in India of the working wife. Divorce, which used to be almost unheard of in India, is sometimes now mentioned in the advertisements as in the case of a woman whose advertisement in New Delhi newspaper explained that had been "the innocent party" when her marriage broke up. Because the custom of the dowry (marriage payment) is now illegal, some advertisements say "no dowry" or "simple marriage", which means the same thing. However, the fathers of many bridegrooms still require it. In a land where light skin is often regarded as socially preferable, many also require that a woman have a "wheat-color" complexion or that a man be "tall, fair and handsome". Advertisements are placed and eagerly read by a wide range of people in the upper classes, mostly in cities. Many of them receive dozens of answers."There's nothing embarrassing about it," explained a Calcutta businessman advertising a son-in-law. "It's just another way of broadening the contacts and increasing the possibility of doing the contacts and increasing the possibilities of doing the best one for one's daughter." Because of high unemployment and a generally poor standard of living here, one of the best attractions a marriage advertisement can offer is a permit to live abroad, especially in Canada or the United States. A person who has one can get what he wants. One recent Sunday in Madras, for example, a Punjabi engineer living in San Francisco advertised for a "beautiful slim bride with lovely features knowing music and dance". And a man whose advertisement said that he held an American immigration permit was able to say, only girls from rich, well-connected families need apply. Advertisements are only read by a small group of people of high social status.()
Marriage Advertisements in India Every Sunday morning millions of Indians settle down with a cup of tea and special weekend issues of their newspapers, just as Americans do. But here, with the marriage season approaching, many of them quickly to a Sunday feature that is particularly Indian-the-columns of marriage advertisements in which young people look for husbands and wives. This is relatively modern change in the age-old custom of the arranged marriage. The thousands of advertisements published each week increasingly reflect social changes that coming to this traditional society. For example, although women are still described in terms of appearance, or skill in "the wifely arts", information about her earning power is entering more and more of the advertisements. This reflects the arrival in India of the working wife. Divorce, which used to be almost unheard of in India, is sometimes now mentioned in the advertisements as in the case of a woman whose advertisement in New Delhi newspaper explained that had been "the innocent party" when her marriage broke up. Because the custom of the dowry (marriage payment) is now illegal, some advertisements say "no dowry" or "simple marriage", which means the same thing. However, the fathers of many bridegrooms still require it. In a land where light skin is often regarded as socially preferable, many also require that a woman have a "wheat-color" complexion or that a man be "tall, fair and handsome". Advertisements are placed and eagerly read by a wide range of people in the upper classes, mostly in cities. Many of them receive dozens of answers."There's nothing embarrassing about it," explained a Calcutta businessman advertising a son-in-law. "It's just another way of broadening the contacts and increasing the possibility of doing the contacts and increasing the possibilities of doing the best one for one's daughter." Because of high unemployment and a generally poor standard of living here, one of the best attractions a marriage advertisement can offer is a permit to live abroad, especially in Canada or the United States. A person who has one can get what he wants. One recent Sunday in Madras, for example, a Punjabi engineer living in San Francisco advertised for a "beautiful slim bride with lovely features knowing music and dance". And a man whose advertisement said that he held an American immigration permit was able to say, only girls from rich, well-connected families need apply. In India there is a high divorce rate.()
Passage 9Questions 1—7
● Read these sentences and the advertisements for business agents.
● Which agent does each sentence(1—7)describe?
● For each sentence mark one letter(A, B, C or D).
Example
You can buy equipment for research from this company.
Answer: A
1. The company has exploration projects in Canada and Brazil.
2. You can increase the value of your money with the help of this company.
3. Its products are used in the construction of communication systems.
4. The company’s asset is increasing rapidly.
5. It is a very big company both in capital and people.
6. This is a group combined by many companies all over the world.
7. You want to make medicines for the treatment of animal diseases and go to it for help.
A. Beckman Instruments
Beckman’s business is focused on the chemistry of life. The company designs, manufactures, sells and services biological laboratory systems. A market leader, Beckman helps advance scientific discovery and enhance medical care in every corner of the globe.
B. Bekaert
Bekaert, manufacturer of steel wire and steel cord, is a multinational company, with the most extensive range of wire and related products. In 1993, consolidated and associated companies combined, achieved a turnover of BEF 79. 8 billion and employed 16, 538 people. 1993 consolidated profit was BEF 2, 232 million.
C. Canarc Resource Corp.
Canarc Resource Corp. is a growth—oriented, international gold exploration company with more than 20 gold exploration projects in North, Central and South America. Our corporate goal is maximize shareholder returns through extraordinary asset growth by finding and developing world class gold deposits.
D. CCS Holding
CCS Holding is a global financial services group dedicated to providing its clients with greater value. Building on the strengths of our group companies, we have been able to combine our worldwide capabilities to offer our clients a single source for all their major financial transactions. The greater value we provide is manifested in our collective breadth of experience, range of products and services, asset base and global scope.
How are VTP advertisements delivered to switches across the network?()
The money spent on advertisements is ______.