Passage 2Questions 34-35　　● Read the extract of an article below about product promotion.　　● In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.　　● If a line is correct, write CORRECT on your Answer Sheet.　　● If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.　　● The exercise begins with two examples, (0) and (00).　　Example:　　Choosing the Right Promotional Product Can Attract Buzz　　0. It is important to know as much as that you can about the recipient of a　　00. promotional item or corporate gift. If you give one group an iPod they will　　34. be motivated by it, while another group will see it as something which they　　35. can use it to re-gift to someone else. And unless your product ends up in the　　36. hands of the person you intended to, the influence over their behavior you　　37. were hoping to leverage is completely lost. “It’s got to have lasting value　　38. and that doesn’t necessarily mean a high cost,” says a client. ‘I’ve got a　　39. flashlight at home that I use every time when the power goes out and it’s still　　40. got the name of the company that gave it to me on it.’ Size is also a factor. If　　41. most of your attendees are within their driving distance of your event then　　42. you can give them something so big because it’s not going to be a problem　　43. to take home. But if the majority of attendees have been flown in, then a　　44. smaller, more portable item would be a better bet. High-quality T-shirts, the　　45. latest high-tech mouse pad or a few high-end golf balls may be fit the bill.

发布日期：2022-05-31

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