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作为选择目标市场的模式之一,选择性专业化的缺点有 ( )

发布日期:2022-07-20

作为选择目标市场的模式之一,选择性专业化的缺点有 ( )
A

所选的细分市场分散性较强

B

企业难以共享自身的某些资源优势

C

可能造成资源和注意力的过于分散

D

经营成本较高

E

加剧经营风险

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此试题出现在

自考公共课

00058 市场营销学

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The following is a transcript of a statement made by a recording industry executive at an industry conference:  “The music recording industry is suffering grave economic losses due to the widespread piracy of digital music. This fate was an inevitable result of the industry’s misguided decision to switch from the analogue format of vinyl records to the digital formats used today on compact disks and computer files. Copying a vinyl record requires expensive and bulky machinery, whereas anyone with a computer and an Internet connection can start up a music piracy business. To boost music revenues, the recording industry should switch entirely back to the analogue format of vinyl records. Also, I can state with complete authority that music just sounds better on a vinyl record.”  Discuss how well-reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative examples or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.

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