Practice 2Imagine that an Irish marketing firm is doing research in your country. You have agreed to participate in a telephone interview about vegetables in your diet.Question: What are your favorite vegetables?
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers ignore transporting costs and services.
Wang Li is()a new marketing campaign at the moment.
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers ignore transporting costs and services.
Compared with ads agencies, marketing communication agencies
The relationship between marketing and advertising goals is that ______
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
()performs 2 basic functions: marketing and logistics.
Practice 7 ● You are the Manager of the Marketing and Sales Department of a Computer Manufacturing Firm. The Managing Director has asked you to prepare a proposal for sales promotion of the new product—computer PC06.
● Write a proposal for the Managing Director:
● giving the reasons for writing the proposal
● suggesting the principal strategy for the proposed promotional activities
● giving the categories of promotional activity that the policy should cover
● explaining the promotional activities will be within the total proposed budget and benefit the promotional activities would bring.
● Write 200-250 words on the separate answer paper provided.
How will the Marketing Department communicate with the vice president?