There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Both transporting and storing are the aspects of the physical distribution of products.
Just as quality is important for our company,()marketing.
You need to design an access control strategy for the marketing application. You solution must minimize impact on server and network performance. What should you do?()
Who might benefits most from “atmospherics” in the “sensory” marketing?
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers usually use different selling methods.
()performs two basic functions-marketing and logistics.
()is software about the relation between the customer and the supplier in marketing.
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.It is very important to understand buyers’ behavior.
Practice 3 ● You are Head of Marketing for an international computer manufacturer. You have to make an urgent trip tonight to visit Sally Jones, a potential and influential client in US.
● Write a memo to your secretary:
● telling her who you are going to see and where and when,
● asking her to book flight tickets and make accommodation for you,
● stating the work you would like her to do in your absence.
● Write 40—50 words.
Passage 4Questions l—7
● Look at the statements and the materials about marketing disasters below.
● Which story (A, B, C or D) does each statement l—7 refer to?
● For each sentence, mark one letter(A, B, C or D)on your Answer Sheet.
● You will need to use some of the letters more than once.
Example:
0 Lack of market research leads to flaw.
1. Don’t change something which is already a proven success.
2. Don’t spend more on the promotion than the product.
3. Don’t let competitors dictate your strategy.
4. If things go wrong, change the name.
5. A marketing mistake can put a company out of business.
6. Doing things too quickly can produce disastrous results.
7. Work out the exact cost of a promotional gift.
A
Hoover offered any customer who spent at least £100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for £19 million.
B
A large computer hardware retailer positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0%interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid them.
C
Lever Brothers rushed Persil Power onto the market to coincide with a rival company’s launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulated.
D
‘The best has been made even better.’ said the Chairman of Coca-Cola about its decision to change the flavor of Coke for the first time in its 99-year history. However, of the l50 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch the old Coke as Coke classics three months later.