()is software about the relation between the customer and the supplier in marketing.
整合营销传播(Integrated Marketing Communications,简称IMC)
市场学(Marketing)是指导企业进行营销活动或研究企业市场营销活动规律的()科学。
Marketing作为一门学科,可以译为市场营销学,也可以译为市场学。
e-Marketing目前比较习惯和采用翻译方法,e-不能理解为()
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Both transporting and storing are the aspects of the physical distribution of products.
We did a marketing study for yellow telephone boxes and found the _____ too strong.
You are the network administrator for ExamSheet.net. The marketing department has recently hired five new employees. You need to install Windows 2000 Professional on the employees' client computers. You decide to use the Windows 2000 Professional CD-ROM to perform an unattended installation. You verify in the manufacturer's documentation that the computers can start from the Windows 2000 Professional CD-ROM. You create an unattended answer file named Winnt.sif. In the file, you include a [Data] section with the UnattendedInstall parameter set to yes, the MSDosIniated parameter is set to 0, and the AutoPartition parameter is set to 1. You save Winnt.sif to a floppy disk. You begin the installation on one of the client computers by starting the computer, however you receive the following error message: "Operating System not found." You need to enable the Setup utility to read Winnt.sif from the floppy disk. What should you do?
The manager of our company asked me if was possible for me to()the marketing plan within a week.
Passage 1 ● Read the text taken from a book on marketing management.
● Choose the best sentence to fill in each of the gaps.
● For each gap 9-14, mark one letter A-H on your Answer sheet.
● Do not mark any letter twice.
● There is an example at the beginning.
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. Griffth Shoes-making Company survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Griffth Shoes-making Company quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and lightweight styles that retained the famous Griffth Shoes-making Company quality. (9)______ In 1985, the men’s premium shoe market was considered to include brands with a price range of $75 or higher. Griffth Shoes-making Company, Inc. Johnston & Murphy, E. T. Wright & Company, Allen Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was difficult because so many of the manufacturers were private companies, like Griffth Shoes-making Company. (10)______ Allen Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in the $1 million to $2 million range. (11)______ Allen Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’ retail accounts. E. T. Wright & Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Griffth Shoes-making Company, relied on nonproprietary distribution. (12)______ Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both nonproprietary retail distribution channels. Hanover, a medium-priced shoe manufacturer, also was noted for its direct distribution system. (13)______ Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Haln, Ferragamo, Bruno Magli, and Church’s. (14)______ Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers.
A. The imported products differed from the domestic premium brands, however.
B. Nonetheless, Griffth Shoes-making Company faced several strong domestic competitors and unrelenting price competition from imports.
C. The continued labor intensity of shoe manufacturing made the industry vulnerable to lower-priced imports.
D. In addition, these companies were not always in direct competition because distribution channels differed.
E. Despite the market pressures, Griffth Shoes-making Company remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s.
F. Johnston & Murphy, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes.
G. Most of this was spent promoting brand name awareness to consumers.
H. The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear for J. C. Penney & Sears, Roebuck department stores.