There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers usually use different selling methods.
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
()performs two basic functions-marketing and logistics.
() performs two basic functions-marketing and logistics.
Practice 3Imagine that an Irish marketing firm is doing research in your country. You have agreed to participate in a telephone interview about vegetables in your diet.Question: Why do you eat vegetables?
Packaging performs 2 basics functions---marketing and ().
Practice 2 ● You are Marketing Director of a supermarket. You have been asked to prepare a short proposal for your board of directors on the restructuring of your supermarket.
● Look at the information below, on which you have already made some handwritten notes.
● Then, using all your handwritten notes, write your proposal.
● Write 120-140 words.
Table 1 Present Distribution of Stock Clerks
Table 2 Segments with Fastest Growing Consumer Needs over the Past 2 Years
The manager of our company asked me if was possible for me to()the marketing plan within a week.
There are eight traditional functions of marketing: ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.It is very important to understand buyers’ behavior.
We did a marketing study for yellow telephone boxes and found the _____ too strong.