The Daily Memorandum contains information on().
The following appeared in a memorandum written by the vice president of Nature’s Way, a chain of stores selling health food and other health-related products.
“Previous experience has shown that our stores are most profitable in areas where residents are highy concerned with leading healthy lives. We should therefore build our next new store in Plalnsville, which has many such residents. Plainsiville merchants report that sales of running shoes and exercise dothiog are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsiville’s schoolchildren are required to participate in a ‘fitness for life’ program, which emphasizes the benefits of regular exercise at an early age.”
Discuss how well-reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative examples or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The following appeared in a memorandum issued by the swategic planning department at Omifi Inc.
“Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa eaioyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching14-to-25-year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the counlry.”
Discuss how well-reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative examples or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.