单选题
差异性营销战略是指企业决定同时为几个子市场服务，设计不同的商品，并在（ ）方面加以相应的改变，以适应各个子市场的需要。
发布日期：2021-06-20
渠道、促销和定价
购买、消费
销售、管理和定价
购买、促销
试题解析
差异性营销战略
差异性营销战略：是把整体市场划分为若干需求与愿望大致相同的细分市场，然后根据企业的资源及营销实力选择部分细分市场作为目标市场，并为各目标市场制定不同的市场营销组合策略。
- 中文名
- 差异性营销战略
- 定义
- 是把整体市场划分为若干需求与愿望大致相同的细分市场，然后根据企业的资源及营销实力选择部分细分市场作为目标市场，并为各目标市场制定不同的市场营销组合策略
个子
个子，汉语词语，拼音是gè zi，指喻人的身高，身材，也指动物身体的大小；指某些捆在一起的条状物。
- 中文名
- 个子
- 拼音
- gè zi
- 出处
- 《骆驼祥子》
- 外文名
- size;stature;height
- 释义
- 人的身材，也指动物身体的大小；指某些捆在一起的条状物
时为
时为，汉语词语，读音shí wéi，意思是犹专为，单为。
- 中文名
- 时为
- 注音
- ㄕˊ ㄨㄟˊ
- 拼音
- shí wéi
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