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发布日期:2020-04-11
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Advertising to Children (1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way. (3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product? 3.()
Practice 14 ● You work for an advertising agency as the Project Consultant. You have received the following letter from Ms. Reeves, the PR Manager of your client, ABC Consulting Co.Dear Mr. Bridges, I am writing to you to propose a meeting with you on the 15th. At the proposed meeting, I would like to discuss with you how to organize an advertising campaign for our clients. I would like to have your advice on having an appropriate budget for such a project. Please let me know if you will be avail- able for the proposed meeting. I look forward to hearing from you soon.Sincerely,Marianne ReevesPR ManagerABC Consulting Co. ●Write a letter to Ms. Reeves: ● apologizing for being unable to attend the meeting ● explaining why you cannot attend the meeting ● suggesting another date (make it reasonably soon) ● asking her to contact your secretary to confirm the appointment ●Write 60-80 words Dear Ms. Reeves,
遗传素质是人的身心发展的(),为人的身体发展提供可能性。
从调查的具体方式来看,搜集资料的方法可以分为()和()两大类。
某企业为增值税一般纳税人,于2010年6月2日从甲公司购入—批产品并已验收入库。增值税专用发票上注明该批产品的价款为150万元,增值税税额为25.5万元。合同中规定的现金折扣条件为2/10,1/20,n/30,假定计算现金折扣时不考虑增值税。该企业在2010年6月11日付清货款。企业购买产品时该应付账款的入账价值为( )。
偏碱性药液宜使用的抗氧剂有().
创业资源的整合过程主要包括资金管理、人才配备、时间分配、营销管理四个方面。
播州之役
肠套叠的超声诊断要点()①沿肠管长轴扫查可见多重平行肠管,管壁略厚于正常②沿肠管短轴扫查可见多环同心圆样结构③沿肠管长轴扫查可见双筒猎枪征④沿肠管短轴扫查可见靶环征
医护人员将为世界上每一个人治疗其全部已有的疾病是指伦理学的()
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