多选题
发布日期:2021-03-13
竞争对手的商品是如何定位的
竞争者的业务经营情况
竞争者核心营销能力
竞争者的财务能力
市场定位是指为使产品在目标消费者心目中相对于竞争产品而言占据清晰、特别和理想的位置而进行的安排。因此,营销人员设计的位置必须使他们的产品有别于竞争品牌,并取得在目标市场中的最大战略优势。市场定位是企业及产品确定在目标市场上所处的位置。 市场定位是由美国营销学家艾·里斯和杰克特劳特在1972年提出的,其含义是指企业根据竞争者现有产品在市场上所处的位置,针对顾客对该类产品某些特征或属性的重视程度,为此企业产品塑造与众不同的,给人印象鲜明的形象,并将这种形象生动地传递给顾客,从而使该产品在市场上确定适当的位置。市场定位是市场营销学中一个非常重要的概念,市场上常见主流商业管理课程如MBA、EMBA等均对“市场定位”有详细介绍。
《竞争优势》是中信出版社出版的书籍,本书是经过作者数十年的研究和实践,阐述了企业如何才能创造和保持其竞争优势。
《确认》是一部2016年4月16日在美国上映的影片,导演是瑞克·法穆易瓦。
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Passage 2 Is there something as truth? For good many centuries “the search for truth” has been 1 _ the noblest activity of the human mind, but the seekers after truth have come to such 2 conclusions that it often seems that very little progress has been made. 3 , there are many people who feel that we are actually going backward 4 our knowledge. They 5 , often contemptuously, that we have more “knowledge” than our ancestors, but they think we are farther from the truth than ever, or even that we have 6 the truth that we once possessed. If people look for anything long enough without finding it, the question naturally arises 7 the thing is really there to find. You have seen a picture of an animal with a lion’s head, a goat’s body, and a serpent’s tall and maybe an eagle’s wings for good 8 . There is plenty of evidence that each part of this animal 9 -but there is no 10 evidence that the parts ever occur in this combination. It is at least 11 that the seekers after “truth” have made a similar mistake and invented a(n) 12 combination. It is 13 to consider that the noun truth comes from the adjective true, and that the Latin world for truth, verities, also comes form an adjective, versus. In both languages the notion of true -accurate, 14 to facts-seems to have developed before the notion of truth. We cannot definitely prove this, 15 even older words meaning “truth” may have been forgotten, but it seems 16 . If you want to find out whether a man has told the truth, you 17 his words with facts. If they 18 , you decide that his statement was true. You may then say either that his words were true or that he spoke the truth-but you cannot simply 19 words to find out whether there is something called truth in them. Your second statement is merely a grammatical 20 of the first.1. A. regarded B. considered C. pondered D. referred2. A. illegal B. identical C. different D. profound3. A. However B. Nevertheless C. In fact D. In contrast4. A. to abandon B. to derive C. to enrich D. to accumulate5. A. confess B. realize C. admit D. reveal6. A. found B. missed C. lost D. enriched7. A. while B. that C. when D. whether8. A. measure B. luck C. reason D. sense9. A. endures B. exists C. prevails D. emerges10. A. appropriate B. unique C. reliable D. dependent11. A. informative B. thoughtful C. considerable D. conceivable12. A. unbelievable B. imaginary C. impressive D. idealized13. A. enlightening B. delighting C. refreshing D. distressing14. A. conforming B. complying C. matching D. resembling15. A. although B. since C. if D. therefore16. A. reasonable B. inevitable C. incredible D. distinguish17. A. Separate B. discern C. compare D. distinguish18. A. suit B. fit C. vary D. identify19. A. survey B. audit C. examine D. investigate20. A. distinction B. deformation C. specification D. variation
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