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按照电子银行个人客户市场定位,高端客户群体特征是年龄在30岁至50岁,()。

发布日期:2020-04-11

按照电子银行个人客户市场定位,高端客户群体特征是年龄在30岁至50岁,()。
A

年龄在30岁至50岁

B

事业基本成型

C

社会事务较多

D

个人家庭稳定

E

工作比较繁忙

试题解析

高端客户

高端客户是指政府部门,金融、电信、铁路、公路、自来水、电力等垄断性行业以及资金充裕、信誉很好、回款及时的企事业单位或者是大企业的高层管理人员。

中文名
高端客户
性质
经济学术语

市场定位

市场定位是指为使产品在目标消费者心目中相对于竞争产品而言占据清晰、特别和理想的位置而进行的安排。因此,营销人员设计的位置必须使他们的产品有别于竞争品牌,并取得在目标市场中的最大战略优势。市场定位是企业及产品确定在目标市场上所处的位置。 市场定位是由美国营销学家艾·里斯和杰克特劳特在1972年提出的,其含义是指企业根据竞争者现有产品在市场上所处的位置,针对顾客对该类产品某些特征或属性的重视程度,为此企业产品塑造与众不同的,给人印象鲜明的形象,并将这种形象生动地传递给顾客,从而使该产品在市场上确定适当的位置。市场定位是市场营销学中一个非常重要的概念,市场上常见主流商业管理课程如MBA、EMBA等均对“市场定位”有详细介绍。

中文名
市场定位
原则
根据具体的产品特点定位等
目的
帮助企业解决
外文名
Market positioning
方法
区域定位、阶层定位

是年

是年意思是这一年,“是”指示代词,这;即为这、此的意思。

中文名
是年
类型
词语
外文名
This year or the same year
意思
这一年

标签: 年龄在 30岁 50岁

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