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Practice 1  Twenty years ago, Motorola looked upon the Japanese with something close to fear. The Chicago company’s television-manufacturing division had been large and profitable in the 1960s. By the early 1970s, however, high costs and a rising tide of inexpensive Japanese TVs were taking a heavy toll. “The Japanese were very aggressive”, recalls Motorola spokesman Mario Salvadori. “They wanted to get market share.” With cutthroat pricing, they did—eventually running nearly every U.S. electronic company out of the TV business. Motorola sold its Quasar TV unit to a Japanese company in 1974. But while other U.S. companies were floored for foreign competition, Motorola refocused its energies, It turned to wireless communications—an industry it had pioneered (with mobile radios and walkie-talkie) in the 1920s. It was a prescient move.

发布日期:2022-07-13

Practice 1  Twenty years ago, Motorola looked upon...

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