Microsoft solidified multiyear advertising agreements with Facebook.
____
Advertising to Children (1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way. (3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product? 1.()
They have developed an ______ advertising campaign against their competitors for the new line of sportswear provided by Nike.
Advertising to Children (1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way. (3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product? 3.()
Practice 14 ● You work for an advertising agency as the Project Consultant. You have received the following letter from Ms. Reeves, the PR Manager of your client, ABC Consulting Co.
Dear Mr. Bridges,
I am writing to you to propose a meeting with you on the 15th. At the proposed meeting, I would like to discuss with you how to organize an advertising campaign for our clients. I would like to have your advice on having an appropriate budget for such a project. Please let me know if you will be avail- able for the proposed meeting.
I look forward to hearing from you soon.
Sincerely,
Marianne Reeves
PR Manager
ABC Consulting Co.
●Write a letter to Ms. Reeves:
● apologizing for being unable to attend the meeting
● explaining why you cannot attend the meeting
● suggesting another date (make it reasonably soon)
● asking her to contact your secretary to confirm the appointment
●Write 60-80 words
Dear Ms. Reeves,
The relationship between marketing and advertising goals is that ______
R1 is currently advertising prefixes 1.0.0.0/8, 2.0.0.0/8, and 3.0.0.0/8 over its eBGP connection to neighbor 2.2.2.2 (R2). An engineer configures a prefix list (fred) on R1 that permits only 2.0.0.0/8 and then enables the filter with the neighbor R2 prefix- list fred out command. Upon exiting configuration mode, the engineer uses some show commands on R1, but no other commands. Which of the following is true in this case?()
According to the author, consumers’ best policy towards advertising is ______
You are designing a strategy to address the requirements of the advertising department. What should you do?()
The author’s attitude towards advertising is______