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下列属于宣传性公共关系的传播方式的是()

发布日期:2020-12-11

下列属于宣传性公共关系的传播方式的是()
A

记者座谈会

B

广告

C

座谈会

D

演讲

试题解析

座谈会

座谈会是由训练有素的主持人以非结构化的自然方式对一小群调查对象进行的访谈。主持人引导讨论。主要目的是从适当的目标市场中抽取一群人,通过听取他们谈论研究人员所感兴趣的话题来得到观点。这一方法的价值在于自由的小组讨论经常可以得到意想不到的发现,是最重要的定性研究方法。

中文名
座谈会
例如
思纬市场研究、新力市场研究
人数
6-10人
方法归类
定性研究方法
形式
主持人引导讨论和
持续时间
30分钟到两个小时

演讲

演讲又叫讲演或演说,是指在公众场合,以有声语言为主要手段,以体态语言为辅助手段,针对某个具体问题,鲜明、完整地发表自己的见解和主张,阐明事理或抒发情感,进行宣传鼓动的一种语言交际活动。

中文名
演讲
同义词
讲演或演说
外文名
Speech
方式
以有声

广告

《广告》是南惠萍所作的一首诗歌。

作品名称
广告
作品出处
中国诗歌网
作者
南惠萍
发表日期
2016年8月24日

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大学试题

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