Practice 7　　● You are the Manager of the Marketing and Sales Department of a Computer Manufacturing Firm. The Managing Director has asked you to prepare a proposal for sales promotion of the new product—computer PC06.　　● Write a proposal for the Managing Director:　　● giving the reasons for writing the proposal　　● suggesting the principal strategy for the proposed promotional activities　　● giving the categories of promotional activity that the policy should cover　　● explaining the promotional activities will be within the total proposed budget and benefit the promotional activities would bring.　　● Write 200-250 words on the separate answer paper provided.

正确答案： 【参考范文】
Proposal for sales promotion of the new product (computer PC06) According to your request in your memo of 26 June, I am sending to you my proposal for sales promotion activities for the new product—Computer PC 06.
It is already agreed that since our prime prospects are to be found in the professions, the industry trade, and other administrative organizations, our advertising campaign will be targeted at this market segment instead of the mass consumer.
Therefore, the principal strategy for our promotional activities will be to offer our authorized dealers an effective stimulus and support. But we are not supposed to ignore the potential effect of a well-planned promotional policy including retail outlet displays.
So the categories of promotional activity our policy needs to cover are as what follows:
1. Promotional literature
2. Trade promotions
3. Point-of-sale display
4. Financial incentives for the consumer
5. Brand image
6. Consumer services
We trust the following specific promotional activities will be within the total proposed budget and the allocation of that for each item will be made accordingly:
1. Special discount will be offered to retailer and dealers who order large quantities of goods on consignment.
2. Product brochures and product line catalogues will be available to potential customers upon request.
3. There will be free trial periods of 7-10 days for potential customers.
4. Good after-sales service will be provided.
It is likely that the cumulative effect of the above promotional activities and the advertising campaign will encourage public recognition of the new product—Computer PC 06. We are looking forward to discussing with you about these recommendations.

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