移动端

  • 题王微信公众号

    题王微信公众号

    微信搜“题王网”真题密题、最新资讯、考试攻略、轻松拿下考试

填空题

平面广告的视觉图形创意起着()、()的作用。

发布日期:2021-03-18

平面广告的视觉图形创意起着()、()的作用。

试题解析

平面广告

平面广告,广告术语,若从空间概念界定,泛指现有的以长、宽两维形态传达视觉信息的各种广告媒体的广告;若从制作方式界定,可分为印刷类、非印刷类和光电类三种形态;若从使用场所界定,又可分为户外、户内及可携带式三种形态;若从设计的角度来看,它包含着文案、图形、线条、色彩、编排诸要素。平面广告因为传达信息简洁明了,能瞬间扣住人心,从而成为广告的主要表现手段之一。平面广告设计在创作上要求表现手段浓缩化和具有象征性,一幅优秀的平面广告设计具有充满时代意识的新奇感,并具有设计上独特的表现手法和感情。

中文名
平面广告
定义
一种媒体广告

图形创意

《图形创意》,是华北水利水电大学开设的在线课程 。2021年11月,《图形创意》入选2021年度河南省本科高等学校精品在线开放课程拟立项建设名单。

起着

象棋术语,即开局第一着。

题王网让考试变得更简单

扫码关注题王,更多免费功能准备上线!

此试题出现在

本科

广告学

去刷题
热门试题热门资讯 相关试题

Questions 26 to 30 are based on the following passage. Exercise is one of the few factors with a positive role in long-term maintenance of body weight. Unfortunately, that message has not gotten through to the average American, who would rather try switching to “light” beer and low-calorie bread than increase physical exertion. The Centers for Disease Control, for example, found that fewer than one-fourth of overweight adults who were trying to shed pounds said they were combining exercise with their diet. In rejecting exercise, some people may be discouraged too much by caloric-expenditure charts: for example, one would have to briskly walk three miles just to work off the 275 calories in one delicious Danish pastry (小甜饼). Even exercise professionals concede half a point here. “Exercise by itself is a very tough way to lose weight,” says York Onnen, program director of the President’s Council on Physical Fitness and Sports. Still, exercise’s supporting role in weight reduction is vital. A study at the Boston University Medical Center of overweight police officers and other public employees confirmed that those who dieted without exercise regained almost all their old weight, while those who worked exercise into their daily routine maintained their new weight. If you have been sedentary (极少活动的) and decide to start walking one mile a day, the added exercise could burn an extra 100 calories daily. In a year’s time, assuming no increase in food intake, you could lose ten pounds. By increasing the distance of your walks gradually and making other dietary adjustments, you may lose even more weight. What is the author’s purpose in writing this article? ()

属于第一代喹诺酮类抗菌药的是()。

本月购进材料一批,会计误作为固定资产,已制作相关凭证。下列哪种方式能删除该固定资产?()

已知湿空气的下列哪两个参数,利用H—I图可以查得其他未知参数?()

()、可动心轨工作面伤损,继续发展,轮缘有爬上尖轨、可动心轨的可能,应及时修理或更换。

战略目标集转化法虽然也首先强调目标,但它没有明显的目标导引过程。它通过识别企业“过程”引出了系统目标,企业目标到系统目标的转换是通过企业过程/数据类矩阵的分析得到的。

哪些违反外汇管理行为的检查处理可以适用简易程序?

移动手机银行对手机型号的要求有()

测量起点一般选在站场最外侧道岔的标准定位处或大型建筑物处。()

LKJ2000型监控装置在平面调车控制模式下,三车信号后,再接收到停车信号时,走行()米限速降为0km/h。

暂无相关推荐~