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销售竞赛。即给予优胜者一定的物质奖励,如奖金、度假等。

发布日期:2020-12-11

销售竞赛。即给予优胜者一定的物质奖励,如奖金、度假等。
A

B

试题解析

物质奖励

物质奖励(material reward)是以增加公务员的物质利益的方式对公务员的工作表现和成绩给予肯定、鼓励和表扬的奖励措施。

中文名
物质奖励
种类
颁发奖金、工资晋级、准予特别假、出国旅游、馈赠贵重礼物等形式
外文名
material reward
定义
以增加公务员的物质利益的方式对公务员的工作表现和成绩给予肯定、鼓励和表扬的奖励措施

销售竞赛

销售竞赛是用来激励中间商努力销货,对销售表现优越的中间商提供奖金或奖品。为达到有效的激励效果,销售竞赛的奖金或奖品必须有足够的吸引力,因此这项促销工具常常是很花钱的,而且促销效果可能只是短期的,这是它的缺点。

中文名
销售竞赛
地位
十分重要的一种促销手段
实质
一种激励方法
注意
有一个清晰、明确的目标

给予

给予,汉语词语,拼音jǐ yǔ。意思是给、赠送、使别人得到、也作给与。

中文名
给予
拼音
jǐ yǔ
反义词
接受、取得、索取
注音
ㄐㄧˇ ㄩˇ
外文名
give
近义词
赐予、予以
出自
《史记·高祖本纪》

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