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消费者的购后评价不仅取决于产品质量和性能发挥状况,消费者的()也具有重大影响。

发布日期:2020-12-11

消费者的购后评价不仅取决于产品质量和性能发挥状况,消费者的()也具有重大影响。

试题解析

购后评价

消费者购买之后的行为主要有两种:一是“购后”满意程度;二是“购后”活动。这种“购后”的评价决定了他今后的购买动向。

中文名
购后评价
类别
评价
外文名
作用
决定了商家今后的购买动向

产品质量

产品质量是指产品满足规定需要和潜在需要的特征和特性的总和。任何产品都是为满足用户的使用需要而制造的。对于产品质量来说,不论是简单产品还是复杂产品,都应当用产品质量特性或特征去描述。产品质量特性依产品的特点而异,表现的参数和指标也多种多样,反映用户使用需要的质量特性归纳起来一般有六个方面,即性能、寿命(即耐用性)、可靠性与维修性、安全性、适应性、经济性。产品质量(Quality)指的是在商品经济范畴,企业依据特定的标准,对产品进行规划、设计、制造、检测、计量、运输、储存、销售、售后服务、生态回收等全程的必要的信息披露。

中文名
产品质量
定义
企业依据标准对产品进行信息披露
质量职能
产品质量实现过程活动的总和
外文名
product quality
质量特性
物理性能、化学成分等

状况

状况,拼音是zhuàng kuàng,汉语词语,意思是情形;情况。

中文名
状况
拼音
zhuàng kuàng
注音
ㄓㄨㄤˋ ㄎㄨㄤˋ
外文名
condition; state; status; state of affairs
释义
情况

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此试题出现在

大学试题

经济学

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