Practice 3　　(The candidate chooses one topic and speaks about it for one minute.)　　A　Customer Relations: how to maintain customer interest in a company’s products　　B　Transport Management: the importance to a business of an efficient public transport system　　C　Market Research: the importance of doing market research before launching a new product.

正确答案： 【参考范例】
If you choose topic A:
As we all know, it is vital for a company to maintain customer interest in their products. I believe a company should try every possible means to retain its current customers.
First of all, a company should ensure the quality of the goods and after-sales service that it provides to its customers. Second, enough emphasis should be paid on the feedback from its current customers and the company must take prompt action to take care of their customers’ needs and demands. Third, if possible, offer some incentives to the old customers. For instance, the company can grant a certain discount to the customers if their purchases reach a certain amount. Besides, it is important for the company to design strategies so as to attract new customers, create transactions with them and consequently to expand their customer base, so to speak. These strategies may include product diversification and upgrading. After all, the company should try its utmost to make its current customers satisfied with its products and services, and in the meantime stay ahead of the market through innovative product and pricing strategies.
If you choose topic B:
Transportation is significant for any distribution of products no matter from producers to wholesalers or from wholesalers to retailers. Sometime, the cost of transporting some products can even exceed the cost of producing them. Inefficient transportation can bring about high costs and low profit for the firm. Firms should estimate timing, cost, and availability of each form of transportation, which allows the firm to select an optimal method of transportation. The most common used forms of transportation to distribute products include truck, railway, air, water, and pipeline.
If you choose topic C:
Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings connected with a specific marketing situation that faces an organization. Every marketer needs to do some researches. Marketing researchers are engaged in a wide variety of activities, which range from market potential and market share studies, to studies of pricing, distribution, to assessments of customer satisfaction and purchase behavior, and promotion activities as well.
Marketing research can be conducted in a company’s own research department or a company can have some or all of it done outside. Most large companies have their own marketing research departments, but they still often use outside firms to do special research tasks or studies for them. For companies without research department, they have to buy the services of other research firms.

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